The purpose of Start Shopping is to build an ecommerce search engine to make it easier to find products inside ecommerce websites.

Start Shopping sees the future of ecommerce in being with businesses that run their own ecommerce websites. Businesses prefer to sell through their own websites so that they have full control over how their businesses are run and the plethora of third party websites that businesses can sell their products through is not what most businesses need or want.

That is why Start Shopping has created an ecommerce search engine that specialises in indexing just ecommerce websites that are owned by individual businesses, so that we can help businesses sell more through their own websites, thus helping them to become more succesful in their business endeavours.